No50 arrived with nothing but a name. No concept, no story, no visual direction. So we built an identity inspired by the artistic atmosphere surrounding the hotel in Guadalajara creating a system where typography, color, space, and minimal graphics felt more like a gallery than a traditional hotel. Quiet, elegant, intentional. A place designed to feel lived, observed, and remembered.
Brand Strategist: Luis García
Art Director: Michel Méndez
